MMPRC Hosts Tourism Symposium, Unveils Future Strategies for Industry Growth

The Maldives Marketing and Public Relations Corporation MMPRC has successfully launched the first-ever ‘Tourism Symposium 2024 by Visit Maldives,’ marking a significant milestone in the nation’s tourism sector. Held at Crossroads Maldives, this event brought together industry leaders, policymakers, and stakeholders to address pressing challenges and explore opportunities for sustainable growth and innovation in tourism.

In his opening remarks, MMPRC’s CEO & MD Ibrahim Shiuree emphasized the importance of collaboration and innovation for the future of Maldives tourism. “I’m confident that by embracing new ideas and working together, we can build an even stronger and more diverse tourism sector. Let’s continue to innovate and create unforgettable experiences for every visitor that comes our way,” Shiuree stated.

The Minister of Tourism, Ibrahim Faisal, echoed this sentiment, focusing on the sector's sustainability and adaptability. “To ensure the long-term sustainability of our tourism industry, we must adapt to evolving trends, address emerging challenges, and embrace innovative approaches,” he said, highlighting the importance of future-proofing the sector.

Chairperson of MMPRC, Abdulla Giyas Riyaz, further emphasized the Maldives' leadership potential in global tourism. “Together, we can build a masterpiece where the Maldives not only thrives but leads, inspiring travellers and setting benchmarks for excellence, delivering a master class like no other across the world,” Riyaz remarked.

A key highlight of the symposium was the exclusive panel discussion moderated by MMPRC Deputy Managing Director Zihuny Rasheed. Featuring high-level government delegates, including the Minister of Tourism, the panel explored strategies for a resilient and sustainable tourism sector. Attendees had the chance to interact with experts and gain valuable insights into the future of the industry.

The symposium also featured presentations, interactive sessions, and networking opportunities, offering participants a platform to contribute to MMPRC’s tentative marketing plan for 2025. The event concluded with a showcase of MICE tourism solutions, reinforcing the Maldives’ appeal as a premier destination for large-scale events.

MMPRC aims to continue fostering innovation and public-private collaboration through initiatives like the Tourism Symposium, driving sustainable growth in the Maldives' tourism industry.