Visit Maldives Appoints Netflix Star Taz Skylar as Global Ambassador

Visit Maldives has appointed British-Spanish actor Taz Skylar, best known for his role as Sanji in Netflix’s hit live-action series One Piece, as a Global Ambassador under its Global Ambassadorship Program.

The appointment places the Maldives in the global spotlight through one of today’s most influential entertainment figures. As ambassador, Skylar will showcase the country’s stunning landscapes, cultural heritage, adventurous offerings, and sustainable tourism initiatives to millions of international fans.

Netflix’s One Piece has become a cultural phenomenon, breaking records as the most-watched show in 84 countries upon release, surpassing Wednesday and Stranger Things. Widely acclaimed as one of the most successful live-action anime adaptations, the series has amplified Skylar’s global popularity, particularly among younger audiences.

With more than 1.8 million Instagram followers and high engagement rates — averaging 45,000 likes and over 300 comments per post — Skylar brings a powerful platform for Maldives tourism. His ambassadorship is expected to introduce the destination to new markets and audiences through authentic storytelling.

As part of the initiative, Skylar will visit the Maldives from 27 August to 15 September 2025 for a destination marketing project. The campaign will highlight both the adventurous spirit of the islands and their unique culinary traditions, aligning with his One Piece character’s passion for cooking.

The Global Ambassadorship Program, launched by Visit Maldives, seeks to promote the nation to wider international audiences by leveraging the influence of globally recognized figures. Through credible advocates like Skylar, the program aims to showcase authentic Maldivian experiences, strengthen tourism branding, and enhance visibility across key markets, including families, adventure seekers, and young travelers.

Visit Maldives continues to expand its global presence by collaborating with prominent personalities who can represent the Maldives with authenticity and creativity, ensuring the destination remains one of the world’s most desirable travel choices.