Middle Eastern Influencer Khalid Al Ameri Showcasing Maldives in Exclusive Visit

Renowned Emirati content creator and digital storyteller Khalid Al Ameri is visiting the Maldives from March 22nd to 26th, 2025, in an exclusive collaboration with the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives).

This high-profile familiarization (FAM) trip aims to promote the Maldives as a premier travel destination for last-minute bookings, particularly targeting travelers from the Middle East and the GCC region.

With a global following of 21 million across social media, Khalid Al Ameri is widely recognized for his engaging storytelling that bridges cultural divides and amplifies Islamic traditions. A Stanford University graduate and a celebrated digital figure, he has been featured on Gulf Business' 100 Most Powerful Arabs list and is the first social media personality to receive a Dubai Star on the Downtown Dubai Walk of Fame. His content resonates strongly with audiences in the Middle East, making him the perfect ambassador to showcase the Maldives' unique offerings.

The collaboration aligns with Visit Maldives’ strategic focus on the Middle Eastern market, which accounted for 3.9% of total tourist arrivals in 2024, with over 79,000 visitors. By leveraging Khalid’s influence, the campaign aims to position the Maldives as a top choice for travelers seeking a luxurious yet culturally immersive getaway.

During his visit, Khalid will produce a range of digital content, including daily social media coverage on Facebook and Instagram, video and photo posts, and community interactions. His posts will offer a firsthand experience of Ramadan in the Maldives, featuring cultural traditions such as iftar by the beach and luxury stays tailored for Middle Eastern travelers. The content is expected to reach a minimum audience of 3.2 million viewers, highlighting the Maldives’ stunning landscapes, world-class hospitality, and vibrant local traditions with a special focus on halal travel and cultural experiences.

This initiative is part of Visit Maldives' broader influencer-driven marketing strategy, designed to reinforce the Maldives’ appeal across key global markets. With Khalid Al Ameri’s storytelling expertise, the campaign aims to captivate audiences and position the Maldives as the ultimate Eid travel destination for those seeking a serene, luxurious, and culturally rich escape.