MMPRC Appoints Sarah Mathews as Digital Marketing Consultant

The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has appointed renowned digital and brand strategist Sarah Mathews as a consultant, reinforcing its commitment to susta...

Mohamed Hilmy

29 January 2025, 00:00

With over 30 years of experience in digital marketing, Mathews is celebrated for her expertise in data-driven strategies and has collaborated with global brands such as Tesla, Coca-Cola, Japan Airlines, and Singapore Airlines. Dubbed the “Insight-Cyclopaedia,” she spent a decade at Tripadvisor, where she leveraged big data analytics to shape marketing strategies across the Asia Pacific.

Mathews has also led the acclaimed Destination Academy, a digital marketing boot camp, and worked with prominent tourism boards, including the Hong Kong Tourism Board and Visit Flanders Belgium Tourism. She made history as the youngest female chair of the Pacific Asia Travel Association (PATA) and is a strong advocate for diversity, equity, and responsible travel. A sought-after speaker, her insights have been featured on platforms like CNN, UNWTO, and BBC.

Her role at MMPRC will support the enhancement of the Maldives’ brand strategy, refining key directives while exploring the formation of an industry Technical Committee within focus groups. MMPRC sees her appointment as a step forward in strengthening the nation’s tourism industry through innovation, sustainability, and community engagement.

MMPRC Appoints Sarah Mathews as Digital Marketing Consultant

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