STO Introduces Globally Renowned Dyson Products to the Maldivian Market

State Trading Organisation’s STO General Trading has officially brought the internationally acclaimed UK brand Dyson to the Maldives, expanding access to its innovative range of personal care and home appliances for local consumers.

The newly launched lineup includes Dyson’s highly sought-after hair styling tools, notably its advanced hairdryer and hair straightener, which have gained widespread popularity on social media platforms for their sleek design and cutting-edge performance. These products are designed with technology that helps minimise heat damage, offering a safer alternative to conventional styling devices while maintaining professional-grade results.

The launch was marked by a special promotional event organised by STO General Trading, where professional stylists from Ana Salon showcased live demonstrations on how to use the Dyson styling tools effectively. The event highlighted the unique features of the products and their ability to deliver salon-quality results with enhanced hair protection.

In addition to the hair care range, STO also unveiled Dyson vacuum cleaners, further broadening the brand’s presence in the Maldivian market. The company stated that the introduction of Dyson aims to provide Maldivians with access to authentic, high-quality products at competitive prices, while ensuring reliability and after-sales confidence.

STO General Trading also revealed plans to expand the Dyson range in the Maldives, with future additions expected to include products such as Dyson air purifiers. The move reinforces STO’s ongoing commitment to offering globally recognised brands and premium products, strengthening its position as the state’s largest and most trusted trading company.