STO and Hitachi Commemorate 25 Years of Strategic Partnership

The State Trading Organization (STO) and Hitachi marked a major milestone last night as the two companies celebrated 25 years of strategic partnership, highlighting a collaboration that has significantly shaped the Maldivian consumer electronics landscape. The anniversary ceremony, held at Baros Nasandhura, brought together top executives from both sides to honour the longstanding relationship and its impact on the market.

The event was graced by the Managing Director of Hitachi, senior representatives from the company, STO Chairman Aamir Mansoor, STO Managing Director Shimad Ibrahim, board members, and several former senior STO officials who played pivotal roles in nurturing the partnership over the years.

Addressing the gathering, STO MD Shimad Ibrahim reflected on the depth of the partnership, noting that the relationship between STO and Hitachi has been built on trust, shared values, and a mutual commitment to quality. He emphasised that Hitachi’s products have transformed the experience of Maldivian consumers, bringing convenience, reliability, and modern innovation into homes across the country. Shimad added that Hitachi’s century-long legacy in global markets has translated into exceptional popularity in the Maldives since STO began distributing its products.

Hitachi air conditioners and refrigerators remain among the most sought-after appliances in the local market, cementing the brand’s reputation for durability and performance. At the ceremony, a dedicated product showcase highlighted some of the top-selling Hitachi appliances available in the Maldives, demonstrating the breadth of the brand’s offerings.

In recognition of loyal customers, four individuals who had purchased the highest number of Hitachi products were awarded during the event. STO and Hitachi representatives presented the awards as a gesture of appreciation and to acknowledge the role of consumers in sustaining the partnership’s success.

A key highlight of the evening was the official launch of Hitachi’s newly introduced “Hitachi New Air” range, unveiled for the first time in the Maldives. The new lineup underscores Hitachi’s commitment to introducing energy-efficient, user-friendly technologies tailored to evolving consumer needs.

The ceremony concluded with both companies reaffirming their dedication to strengthening the partnership and continuing to deliver high-quality, trusted products to the Maldivian market.