Maldivian Appoints AVIAREPS as GSA to Boost South India Market Presence

Maldivian, the national airline of the Maldives, has strengthened its India growth strategy with the appointment of AVIAREPS India as its General Sales Agent (GSA) for South India. The announcement was made at a trade and media event in the region, which gathered leading travel trade partners, tour operators, and prominent media representatives.

The event highlighted the rising demand for travel to the Maldives and Maldivian’s commitment to expanding its role in facilitating connectivity between South India and the island nation. Discussions also focused on closer collaboration with travel trade partners to further boost visitor numbers from one of the Maldives’ most important outbound markets.

India remains a vital source market for Maldivian, with 85,306 Indian visitors recorded up to August 2025—a 4.7% increase compared to the same period last year. India now ranks as the sixth largest contributor to Maldives tourism, accounting for 5.7% of total arrivals.

To cater to this demand, Maldivian’s Summer 2025 schedule continues to operate four weekly flights each from Cochin (COK) and Trivandrum (TRV) to Malé. These services provide strong regional connectivity, complemented by the airline’s extensive domestic network—the largest in the Maldives—linking travellers to luxury resorts, cultural experiences, adventure activities, and wellness retreats across the archipelago.

“We are greatly encouraged by the growing interest from the Indian market, and today’s event in South India further reaffirmed the importance of this region for us,” said Ibrahim Iyas, Managing Director of Maldivian. “With the support of AVIAREPS, we look forward to building stronger trade partnerships and welcoming even more Indian travellers to discover the unique experiences of the Maldives.”

Through its new GSA partnership and regional engagement, Maldivian aims to expand visibility across South India, deepen trade relationships, and strengthen its position as the preferred carrier between India and the Maldives.