Visit Maldives Unveils “From Tiraṅgā to Turquoise” Campaign to Boost Indian Tourism

Visit Maldives Corporation (VMC) has launched a new destination marketing campaign for the Indian market titled “From Tiraṅgā to Turquoise,” symbolizing the journey from the vibrant colours of India’s national flag to the turquoise lagoons and white sandy beaches of the Maldives.

India remains one of the Maldives’ largest and fastest-growing source markets, and the campaign reflects the nation’s continued commitment to strengthening cultural and tourism ties with its closest neighbor. VMC aims to welcome 200,000 Indian visitors in 2025, building on record arrivals in 2023, which saw 209,193 Indian tourists. By mid-August 2025, the Maldives had already surpassed half that milestone, signaling sustained momentum.

The multi-pronged campaign features influencer collaborations, media familiarization trips, coverage in India’s leading newspapers, and tri-city roadshows with airlines, travel trade partners, and media organizations. VMC says these activities will highlight not just the Maldives’ luxury offerings but also its cultural diversity, family-friendly appeal, and authentic island experiences.

Tourism officials stressed that the campaign follows a year of high-profile collaborations that elevated Maldives’ visibility in India. In February, Visit Maldives hosted a “Maldivian Night” at the Four Seasons Hotel in Mumbai, attended by more than 100 celebrities and influencers with a combined social media reach of over 200 million. In June, Bollywood director and choreographer Farah Khan showcased Maldivian island life to her 13 million followers, highlighting cultural and culinary experiences beyond the resort experience.

Unveiling the campaign, VMC CEO & Managing Director Ibrahim Shiuree said, “As our closest neighbor, India shares with the Maldives decades of partnership, trust, and cultural similarities. This campaign opens new possibilities to once again position India among our top four markets. Our aspiration is to make the Maldives the vacation of choice for Indian travellers—whether honeymooners, families, corporate groups, or, in the future, film tourism.”

The initiative comes on the heels of Indian Prime Minister Narendra Modi’s recent state visit to the Maldives, where he reaffirmed his government’s commitment to expanding bilateral cooperation in tourism and investment. Enhanced connectivity is also expected to drive growth, with the new international terminal at Velana International Airport now able to accommodate seven million passengers annually, and the upcoming Hanimadhoo International Airport set to open later this year, offering more direct routes from India to northern atolls.

Through “From Tiraṅgā to Turquoise” and its associated activities, the Maldives is positioning itself not just as a premium holiday destination but also as a culturally connected and accessible getaway for Indian travelers, reinforcing its long-standing reputation as one of the most desirable short-haul destinations for the Indian market.