“Live Unlimited”: Ooredoo Unveils Anniversary Campaign Ahead of 20-Year Celebration

Ooredoo Maldives today launched its highly anticipated 20th anniversary campaign, Live Unlimited, at a special press conference held at the company's head office in Malé. The campaign marks the beginning of a months-long celebration leading up to the telecom giant’s official anniversary on August 1st.

In a ceremony attended by company executives, media, and stakeholders, Ooredoo unveiled a suite of offerings and events that reflect its commitment to innovation, community, and digital transformation in the Maldives. Among the highlights of the anniversary campaign are the launch of eSIM support for Apple Smart Watches and a new Smart Home Security Bundle integrated with Ooredoo SuperNet, further enhancing the company’s suite of digital lifestyle services.

Speaking at the event, Ooredoo Maldives CEO Khalid Al Hamadi emphasized the company’s pivotal role in shaping the nation’s digital landscape. “We are proud to be the pacemaker of the Maldivian telecom industry, leading the way in transforming digital experiences. From pioneering 3G, 4G, and #5GAirFibre to connecting the nation through our 4G+ network and submarine cable, innovation is at the heart of what we do,” he said. He also highlighted the strength of the company’s infrastructure, including the Tier 3 Data Center in Hulhumalé and the regional hub in Kulhudhuffushi, as critical assets powering the nation's digital future.

In line with the campaign, Ooredoo also announced a range of celebratory activities, including its flagship event “Masrace,” which Chief Commercial Officer Hussain Niaz described as the biggest community event of the year. This year’s “Masrace” will take the form of a large-scale festival and will be held in Addu City in collaboration with local councils. Councils across the country will have the opportunity to submit proposals to host their own island-based fish races, promoting grassroots participation and community engagement.

Adding to the excitement, Ooredoo revealed plans for a special underwater event and several interactive customer experiences. Social media personality Rashid Adam, known online as “Life of a Fisherman,” has been named Ooredoo’s official brand ambassador for the anniversary campaign.

To keep the momentum going, the company will roll out promotions every 20 days, offering customers exciting prizes including a grand Umrah trip to be announced in the weeks ahead.

As Ooredoo approaches two decades of service, its Live Unlimited campaign underscores a forward-looking vision rooted in technological innovation, inclusivity, and national pride, fitting for a company that continues to redefine digital living in the Maldives.